NASCAR Pit Stop in Times Square w/ Red Bull Racing

Wonderful activation. I love RedBull. This is the kind of activation every agency dreams of…i am still dreaming ..
SatsB

MySpace cutting down more jobs!

In a statement, MySpace CEO Owen Van Natta explained that the company was bloated and inefficient: Simply put, our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company… I understand that these changes are painful for many. They are also necessary for the long-term health and culture of MySpace. Our intent is to return to an environment of innovation that is centered on our user and our product. Jonathan Miller, MySpace parent company News Corp.’s chief executive of Digital Media, added: MySpace grew too big considering the realities of today’s marketplace. I believe this restructuring will help MySpace operate much more effectively both structurally and financially moving forward. I am confident in MySpace’s next phase under the leadership of Owen and his team.

When MySpace first came into the scene its a the perfect spot for artists/musicians/DJ and music lovers to network and build relationships. It was also a very cost effective way to have your website in an industry where the cost of web site was still not affordable. Through MySpace we were able to hear new songs faster then ever before.

If the decline continues..what options do we have? facebook….NOPE.

gotta live the team at IPHONE … they are super cool…

Apple: Live App Store Hyperwall

Apple love to impress and at their recent WWDC developer conference they treated guests to a stunning live app store hyperwall made from 20,000 of the most popular iPhone Apps and integrated into a wall of 30″ cinema displays that are linked directly to the app store, where over 3000 apps are downloaded per minute!

full article:
http://www.appleinsider.com/articles/09/06/09/apple_stuns_wwdc_crowd_with_pulsating_app_store_hyperwall.html

Lenovo – viral gone bad!

its funny BUT its attempt to be viral is not working in this one. check it out ..

BlueBand Media – Thumbs Down.

YouTube: Choose Your Own Ad!

YouTube is currently predicted to lose about $500m this financial year (bandwidth!) and is desperately seeking the right ad model to turn a profit of any degree. So after various attempts, YouTube is now trialing a new model called “Choose Your Ad” where a “very small” number of “random videos” give users a prompt at the start of a video to select one of two PAID video ads to watch, this one add will be a longer pre-roll add and then play your video seamlessly.

for more..read..
http://www.digitalbuzzblog.com/youtube-choose-your-own-ad-model-trials/

The Corona Beach Flash Site

http://www.thecoronabeach.com/

http://www.thecoronabeach.com/

Wicked Navigation!!!

Adidas online shop homepage

Check out the wicked navigation on the Adidas online shop homepage.

http://www.adidas.com/ca/homepage.asp

Spring refresh – cheestrings.ca

hey!

its spring..heading into summer. check out www.cheestrings.ca, we just relauched the site with a quick refresh to update the look and added a few games and swags (what’s a swags? .. sign up and check it out) If you are already a member: awesome!! login and check out the new stuff.

ALSO: there is a contest happening RIGHT NOW .. PSP-A-DAY — its very very good! play today and see if you can win a PSP!

www.cheestrings.ca

spring/summer update

Speech vs Conversation

Speech vs Conversation

Television, Radio, Print, “tradition marketing mediums” are similar to speech when you look at the flow of information.

Traditional Marketing Media
• Single Impression Media
• Audience potentially limited due to very specific delivery channels
• Inability to react to negative or unexpected consumer response
• “Viral Ability” of traditional media can be limited to word of mouth
• Limited accuracy in measuring consumer connection to the campaign
• Cost prohibitive for smaller/short life span executions
• Long timelines for execution of campaign elements

Conversation vs Speech

Digital Marketing Tools; social media, SMS, microsites, digital kiosks, blogs, give a brand the ability to not only get a message out to many potential consumers, but the flexibility to get instant feedback from them and tailor the message to increase chance of return.

The benefits of incorporating a digital marketing strategy to a campaign
•     The ability to tailor the message to target audiences effectively
•     Create channels to receive consumer feedback and adjust messaging based on feedback
•     Give consumers the ability to share your brand (social marketing)
•     Create “Brand Experience” not simply “Brand Awareness”

Foundation

A great brand needs to be able to ensure that there is integrity between its online and offline communication and identity. Blueband has years of experience working with brands that demand strict attention to brand identity.

We believe in using the right technology for the best solution to meet budgets, timelines and the best user experience. Simply using the “latest widget” does not work.

We have the resources and expertise to concept, create, execute and fulfill any promotion or campaign. We believe in the brands we support and the ideas we deliver on.