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<channel>
	<title>BlueBand Adventures</title>
	<atom:link href="http://bluebandmedia.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://bluebandmedia.wordpress.com</link>
	<description>its the daily adventures at BlueBand media..hottest digital agency in the making</description>
	<pubDate>Fri, 04 Jul 2008 18:12:07 +0000</pubDate>
	<generator>http://wordpress.org/?v=MU</generator>
	<language>en</language>
			<item>
		<title>YouTube vs. Viacom</title>
		<link>http://bluebandmedia.wordpress.com/2008/07/04/youtube-vs-viacom/</link>
		<comments>http://bluebandmedia.wordpress.com/2008/07/04/youtube-vs-viacom/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 18:12:07 +0000</pubDate>
		<dc:creator>sathishbala</dc:creator>
		
		<category><![CDATA[BBM]]></category>

		<guid isPermaLink="false">http://bluebandmedia.wordpress.com/?p=99</guid>
		<description><![CDATA[
YouTube told to hand over users&#8217; data


MATT HARTLEY
From Friday&#8217;s Globe and Mail
July 3, 2008 at 9:01 PM EDT

Google Inc. has been ordered to disclose reams of data detailing the personal video-watching habits of YouTube users in a landmark court decision that critics say could potentially identify millions of people around the world and erodes expectations [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><div id="headline">
<h2>YouTube told to hand over users&#8217; data</h2>
</div>
<div id="author">
<p class="byline">MATT HARTLEY</p>
<p class="source">From Friday&#8217;s Globe and Mail</p>
<p class="article-date">July 3, 2008 at 9:01 PM EDT</p>
</div>
<p><span class="company">Google Inc. </span>has been ordered to disclose reams of data detailing the personal video-watching habits of YouTube users in a landmark court decision that critics say could potentially identify millions of people around the world and erodes expectations of privacy on the Internet.</p>
<p>=======</p>
<p>this is a really sad day. Instead of focusing on how to end piracy through better quality of products, different revenue models and ultimately educating consumers, Viacom spends a ton of cash in taking YouTube to court. So they get the logs..then what? come after the users that upload the content or come after the users that view the content?</p>
<p>the battle cannot be won by them as the people have decided to not play&#8230;we have spent a ton of money over the years to support TV,Movies,CD&#8217;s etc when the quality has not been there. They need to come from a different direction and not continue to bull dozer their way through.</p>
<p>Sathish</p>
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			<media:title type="html">sathishbala</media:title>
		</media:content>
	</item>
		<item>
		<title>Firefox 3</title>
		<link>http://bluebandmedia.wordpress.com/2008/07/04/firefox-3/</link>
		<comments>http://bluebandmedia.wordpress.com/2008/07/04/firefox-3/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 16:36:30 +0000</pubDate>
		<dc:creator>jsethi</dc:creator>
		
		<category><![CDATA[BBM]]></category>

		<category><![CDATA[Firefox]]></category>

		<category><![CDATA[Open Source]]></category>

		<category><![CDATA[Web Browsers]]></category>

		<guid isPermaLink="false">http://bluebandmedia.wordpress.com/?p=90</guid>
		<description><![CDATA[The CNET News Blog is indicating that after only 24 hours of being released Firefox 3 captured 4% of the overall share of web browsers.  Statistics from Mozilla show that 8 million people have downloaded Firefox 3 in the first 24 hours of release. The total number of downloads as of when I was [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>The CNET News Blog is indicating that after only 24 hours of being released Firefox 3 captured 4% of the overall share of web browsers.  Statistics from Mozilla show that 8 million people have downloaded Firefox 3 in the first 24 hours of release. The total number of downloads as of when I was writing this article is 23 million. You can keep track at http://www.spreadfirefox.com/en-US/worldrecord/</p>
<p>Early adoption statistic from sources such as slashdot.com &amp; pcpro.co.uk show that 55% of Firefox users are already updated to Firefox 3. This is very impressive considering that Microsoft still has 30% of Internet Explorer users still using Internet Explorer 6.</p>
<p>Firefox 3 is definitely a force to be reckoned with. Among 15,000 improvements to the browser, there are definitely some that have changed the way I browse websites. My favorite feature is the Smart Location Bar. This feature makes it so much easier to browse websites and locates sites you’ve previously visited even if you can’t really remember the URL. Over time this feature adapts to your preferences and gets even more AWESOME!</p>
<p>Jay Sethi</p>
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		</item>
		<item>
		<title>whats the value of experience?</title>
		<link>http://bluebandmedia.wordpress.com/2008/07/03/the-price-of-genius/</link>
		<comments>http://bluebandmedia.wordpress.com/2008/07/03/the-price-of-genius/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 03:20:55 +0000</pubDate>
		<dc:creator>sathishbala</dc:creator>
		
		<category><![CDATA[BBM]]></category>

		<guid isPermaLink="false">http://bluebandmedia.wordpress.com/?p=96</guid>
		<description><![CDATA[we have this debate internally with almost all the projects we do&#8230;.what&#8217;s the value of our work. Creative, technology, strategy .. each have a different way of being valued. Each task required many many years of experience to enable us to do what we do. Simply calculating your value on the hours it takes doesn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>we have this debate internally with almost all the projects we do&#8230;.what&#8217;s the value of our work. Creative, technology, strategy .. each have a different way of being valued. Each task required many many years of experience to enable us to do what we do. Simply calculating your value on the hours it takes doesn&#8217;t make sense as the hours you spend on a project also includes the YEARS of experience, insights and best practices. How do you convey these values to the client and how do you get them to appreciate the overall value proposition and not just a hours x resources mathematical view.</p>
<p>as we continue to ponder&#8230; enjoy the article on the 2500.00 banana story. What caught my attention initially is the following quote,</p>
<h3 class="routine-3"><span class="meta-data"><span class="comment"><a class="comment" title="Read the comments for this story" href="http://www.theglobeandmail.com/servlet/story/RTGAM.20080702.wbanana03/CommentStory/Entertainment/home"></a></span> <!--no_match--></span></h3>
<blockquote><p><strong> Michael Fernandes&#8217;s installation piece in Halifax is one expensive piece of fruit. As the artist explains, it&#8217;s the process, not the banana, that is important</strong></p>
<p>======</p></blockquote>
<div id="headline">
<h2>One banana: $2,500</h2>
</div>
<div id="author">
<p class="byline">OLIVER MOORE</p>
<p class="source">From Thursday&#8217;s Globe and Mail</p>
<p class="article-date">July 2, 2008 at 7:19 PM EDT</p>
</div>
<div id="article" style="font-size:100%;">
<p><!-- dateline -->HALIFAX<!-- /dateline --> — Is a banana art?</p>
<p>A passerby walking along Granville Street in Halifax might now have reason to think so. Because in the window at Gallery Page and Strange sits a humble banana.</p>
<p>At first glance, it appears to be a forgotten part of someone&#8217;s lunch. Perhaps set aside because it&#8217;s still a bit green and not really ready to eat. But on closer look the passerby will notice a tag alongside the piece of fruit. The artist is identified as Michael Fernandes. The work is called <em> Banana</em>. The price is $2,500.</p>
<p>And there&#8217;s a blue sticker, indicating that a buyer has put a hold on this work.</p>
<div id="related" class="nav">
<div id="photo"><img src="http://images.theglobeandmail.com/archives/RTGAM/images/20080702/wbanana03/188banana03rv1.jpg" alt="People walk past a banana installation exhibit by Michael Fernandes at the Gallery Page And Strange on Granville St. in Halifax, NS on Wednesday, July 2nd." width="188" height="282" />People walk past a banana installation exhibit by Michael Fernandes at the Gallery Page And Strange on Granville St. in Halifax, NS on Wednesday, July 2nd. <cite class="source">(Sandor Fizli for The Globe and Mail)</cite></div>
<p><img src="http://images.theglobeandmail.com/v5/images/icon/icon-digital-leaf-small-red.png" alt="The Globe and Mail" width="30" height="39" /></div>
<p>It&#8217;s a gutsy move, even for a recognized experimental artist, one that has sparked public bemusement, a guerrilla raid by the so-called Patrick Swayze Collective and the anger of some local students who claim the project has trivialized art.</p>
<p>“Collectors are contacting us, they&#8217;ve seen the picture on our website and they&#8217;re asking us what medium he&#8217;s using,” gallery co-owner Victoria Page said. “And I say, ‘It&#8217;s a banana, you understand that it&#8217;s a banana.&#8217; ” The window sill was chosen as a place where the public and private spheres meet and, since the middle of June, Fernandes has been exchanging the banana almost daily. Each time he uses a slightly greener banana to gradually reverse the ripening process.</p>
<p>“I&#8217;m taking it back to green, before green it doesn&#8217;t exist,” said the 64-year-old native of Trinidad, who lived near banana trees before immigrating to Canada in his teens. “The banana is temporal. We are also temporal, but we live as if we are not.”</p>
<p>But the work is not actually the banana, Fernandes explained in an interview. The process is what&#8217;s important. He&#8217;s hoping to mount a similar project for the Beijing Olympics, using a blood orange.</p>
<p>The buyer should not be expecting a superlative piece of fruit in return for $2,500. The bananas Fernandes is using for the display are ordinary, purchased from local supermarkets. Indeed, most days the artist eats the banana he has replaced. Instead, the buyer will be paying for the concept and will receive photos documenting the project. The buyer may also get press clippings or credit as patron if the project is staged again.</p>
<p>No tangible piece of art will trade hands.</p>
<p>“It&#8217;s not the banana. Yes, anybody could give you a banana,” said Fernandes, who is staging the exhibition without public funding.</p>
<p>“One of the [potential] clients wanted to know if I could come to her condominium and install the 21 days of bananas. I said ‘No, no, there is not a banana for sale,&#8217; ” he added, acknowledging: “Her friends think she&#8217;s crazy.”</p>
<p>The most he can offer a buyer is the final banana, which will be installed at the gallery Friday and will be put on display in the completely unripe state the industry describes as “uniform green.”</p>
<p>“Maybe you could shellac it,” ventured Page, who said that the artist initially wanted to make a statement by offering the piece at $15,000. Gallery staff believed it would actually sell if priced more reasonably, though, so they settled on $2,500 to keep it in line with other work for sale at the gallery.</p>
<p>Two people have put a hold on the piece, Page said. There has also been a surge of public attention, she added, not all of it positive.</p>
<p>“Some people are really angry about the banana. Especially some [art] students who feel it&#8217;s poking fun at art, [and say] ‘How can anyone take this seriously?&#8217; ” They&#8217;re not the only ones uncertain how to react. The gallery&#8217;s insurer refused to cover the piece, Fernandes and Page said, and one of the bananas was stolen not long after the exhibition started.</p>
<p>Last month, shortly before closing time, Page&#8217;s business partner Victoria Strange was distracted while a mysterious group swapped the banana for an apple. The thieves left a note scrawled on a napkin, calling bananas “the most radioactive fruit on earth.”</p>
<p>The thieves identified themselves as “The Patrick Swayze Collective” and claimed, “We exist. We definitely exist.”</p></div>
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		<media:content url="http://a.wordpress.com/avatar/sathishbala-128.jpg" medium="image">
			<media:title type="html">sathishbala</media:title>
		</media:content>

		<media:content url="http://images.theglobeandmail.com/archives/RTGAM/images/20080702/wbanana03/188banana03rv1.jpg" medium="image">
			<media:title type="html">People walk past a banana installation exhibit by Michael Fernandes at the Gallery Page And Strange on Granville St. in Halifax, NS on Wednesday, July 2nd.</media:title>
		</media:content>

		<media:content url="http://images.theglobeandmail.com/v5/images/icon/icon-digital-leaf-small-red.png" medium="image">
			<media:title type="html">The Globe and Mail</media:title>
		</media:content>
	</item>
		<item>
		<title>the future in the minds of our youths..</title>
		<link>http://bluebandmedia.wordpress.com/2008/07/03/the-future-in-the-minds-of-our-youths/</link>
		<comments>http://bluebandmedia.wordpress.com/2008/07/03/the-future-in-the-minds-of-our-youths/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 03:11:55 +0000</pubDate>
		<dc:creator>sathishbala</dc:creator>
		
		<category><![CDATA[BBM]]></category>

		<guid isPermaLink="false">http://bluebandmedia.wordpress.com/?p=95</guid>
		<description><![CDATA[I have always said that most of the world&#8217;s problems can be fixed if we listen to the ideas of our youths. I am in the process of launching my not-for-profit organization UMA Foundation to see I can help tap into this. The concept if very simple, Pick 3 social issues and invite University and [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>I have always said that most of the world&#8217;s problems can be fixed if we listen to the ideas of our youths. I am in the process of launching my not-for-profit organization UMA Foundation to see I can help tap into this. The concept if very simple, Pick 3 social issues and invite University and final year students to submita biz plan on how they would fix the issue. Winners get &#8230; (i can&#8217;t say yet.)</p>
<p>Here one small example ..</p>
<p>&#8212;&#8212;</p>
<div id="headline">
<h2>Student breaks back of bags</h2>
</div>
<div id="author">
<p class="byline">KRISTINE OWRAM</p>
<p class="source">The Canadian Press</p>
<p class="article-date">July 1, 2008 at 1:48 PM EDT</p>
</div>
<div id="article" style="font-size:100%;">
<p><!-- dateline -->TORONTO<!-- /dateline --> — As jurisdictions across Canada take action to ban the use of landfill-clogging plastic bags, which can take up to 1,000 years to decompose, an Ontario high school student has discovered a way to break down the pesky plastic in a matter of months.</p>
<p>Daniel Burd, a 17-year-old student at Waterloo Collegiate Institute, took home the top prize at the Canada-Wide Science Fair in Ottawa for his project.</p>
<p>The prize earned him $10,000, as well as several other awards and entrance scholarships to various universities equalling tens of thousands of dollars.</p>
<p>But Mr. Burd, who will start Grade 12 in the fall, is modest about his idea, saying it literally hit him on the head one day.</p>
<p>“At home I have to do chores if I follow my mom&#8217;s instructions,” he said in a telephone interview from his home in Waterloo, Ont. “Each time I open the closet where we keep our cleaning supplies and things like that, the plastic bags are on the top shelf and they always fall down like an avalanche onto my head.</p>
<p>“One day I just got so tired of it and I began to research it to find out what other people are doing with these plastic bags, and through my research I found out that we&#8217;re not doing too much.”</p>
<p>He discovered that approximately 500 billion plastic bags are used worldwide each year. Billions end up in the oceans, where they are ingested by animals that often die as a result.</p>
<p>He also learned that plastic bags can take anywhere from 20 to 1,000 years to decompose – numbers in which Mr. Burd found unlikely inspiration.</p>
<p>His hypothesis was that if plastic bags do eventually break down, it should be possible to isolate and concentrate the micro-organism responsible for the decomposition, thus speeding up the process.</p>
<p>To test his hypothesis, he took a few soil samples from a local landfill and mixed them with polyethylene, the substance used to make plastic bags, as well as a solution to encourage bacterial growth. After concentrating the solution several times and incubating it for 12 weeks, he took the resulting bacterial culture and tested it on strips of polyethylene.</p>
<p>After six weeks, the strips had lost more than 17 per cent of their weight compared witht a set of control strips.</p>
<p>He concluded that a combination of two types of bacteria – Sphingomonas and Pseudomonas – was most effective at breaking down the polyethylene. After isolating these two bacteria, combining them with some sodium acetate and incubating the solution at 37 degrees, Mr. Burd was able to degrade the plastic by 43 per cent in six weeks. He figures the solution would entirely break down plastic bags in a matter of three months.</p>
<p>His findings could have a real impact on the garbage in landfills.</p>
<p>He envisions what he calls “recycling stations” for plastic bags that would essentially act as large composters.</p>
<p>“It&#8217;s like a container with constant temperatures and conditions in which you would have your liquid solution, your microbes and your plastic bags,” he said.</p>
<p>Mr. Burd said he plans to keep working on his project to further reduce the time it takes to decompose the plastic bags, and he&#8217;s thinking big when it comes to the future.</p>
<p>“To do that, it would be necessary to do more work in the laboratory with sequencing and things like that, and then after that, you can take it to the patent level,” he said.</p>
<p>He acknowledged that his discovery is a “very big step” but said there is a lot to do before it is marketable.</p></div>
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			<media:title type="html">sathishbala</media:title>
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		<title>Rogers found a way to mess up my iPhone dreams</title>
		<link>http://bluebandmedia.wordpress.com/2008/07/03/rogers-found-a-way-to-mess-up-my-iphone-dreams/</link>
		<comments>http://bluebandmedia.wordpress.com/2008/07/03/rogers-found-a-way-to-mess-up-my-iphone-dreams/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 03:06:20 +0000</pubDate>
		<dc:creator>sathishbala</dc:creator>
		
		<category><![CDATA[BBM]]></category>

		<guid isPermaLink="false">http://bluebandmedia.wordpress.com/?p=93</guid>
		<description><![CDATA[i must say, i am addicted to gadgets. Blackberry, IPOD, PSP, WII..all of them get my attention and I have &#8220;invested&#8221; tons of cash over the past few years on my uncontrollable habit. But, the desire to get the iPhone is not there. In looking at the price plans offered by ROGERS, i can&#8217;t imagine [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>i must say, i am addicted to gadgets. Blackberry, IPOD, PSP, WII..all of them get my attention and I have &#8220;invested&#8221; tons of cash over the past few years on my uncontrollable habit. But, the desire to get the iPhone is not there. In looking at the price plans offered by ROGERS, i can&#8217;t imagine why anyone with an ounce of brain-power would want to get it. Without an unlimited plan, you can really get raped on the monthly fees. How? well, ROGERS does not define what constitutes usage of a megabyte of data so you can very easily burn on all your data quote in a very very short amount of time.</p>
<p>Initial estimates based how i think i would utilize the iPhone in its fullness can cost me atleast an extra 1000.00 on top off the base package.</p>
<p>I think its a dumb move on Rogers part. If they made is less expensive and less complex to signoff, the will have the hottest phone in the market and the fast growing subscriber list for ROGERS (certainly a super summer hit) .. to add to this, i can&#8217;t believe we are being charged for DATA anymore. With web 2.0 and rich media sites and the current phones in the markets with the ability to access these sites, anything less then UNLIMITED data is a complete waste of money.</p>
<p>so, how can i get the iphone?</p>
<p>One idea is to get it and unlock it and use it on another network with unlimited data&#8230; <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> I don&#8217;t have any other ideas. If you have an ideas, please share&#8230;i really want this toy ..er.. i mean phone.</p>
<p>Sathish</p>
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		<title>XP is .. gone gone gone..</title>
		<link>http://bluebandmedia.wordpress.com/2008/06/30/xp-is-gone-gone-gone/</link>
		<comments>http://bluebandmedia.wordpress.com/2008/06/30/xp-is-gone-gone-gone/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 13:36:53 +0000</pubDate>
		<dc:creator>sathishbala</dc:creator>
		
		<category><![CDATA[BBM]]></category>

		<guid isPermaLink="false">http://bluebandmedia.wordpress.com/?p=92</guid>
		<description><![CDATA[this is really going to suck..no more XP for sale. I recently purchased a new laptop with Vista on it. Its was the best money could buy..totally loaded with memory etc. It last two months before i switched to a MAC and I now must confess.the HYPE is true about MACs!
I should have done this [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>this is really going to suck..no more XP for sale. I recently purchased a new laptop with Vista on it. Its was the best money could buy..totally loaded with memory etc. It last two months before i switched to a MAC and I now must confess.the HYPE is true about MACs!</p>
<p>I should have done this 10yrs ago&#8230;</p>
<p>Good by PC, Microsoft..XP/VISTA etc etc&#8230;.some one get me some starbucks.. hahaha</p>
<p>sathish</p>
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		<title>Drink milk ad..funny..(maybe not that funny)</title>
		<link>http://bluebandmedia.wordpress.com/2008/06/30/drink-milk-adfunnymaybe-not-that-funny/</link>
		<comments>http://bluebandmedia.wordpress.com/2008/06/30/drink-milk-adfunnymaybe-not-that-funny/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 13:34:39 +0000</pubDate>
		<dc:creator>sathishbala</dc:creator>
		
		<category><![CDATA[BBM]]></category>

		<guid isPermaLink="false">http://bluebandmedia.wordpress.com/?p=91</guid>
		<description><![CDATA[could be just the monday morning mindset..but I couldn&#8217;t stop laughing..
http://adsoftheworld.com/media/tv/milk_bc_dairy_foundation_teen_power_team
Sathish
       ]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>could be just the monday morning mindset..but I couldn&#8217;t stop laughing..</p>
<p>http://adsoftheworld.com/media/tv/milk_bc_dairy_foundation_teen_power_team</p>
<p>Sathish</p>
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		<title>back .. finally!</title>
		<link>http://bluebandmedia.wordpress.com/2008/06/24/back-finally/</link>
		<comments>http://bluebandmedia.wordpress.com/2008/06/24/back-finally/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 23:04:52 +0000</pubDate>
		<dc:creator>sathishbala</dc:creator>
		
		<category><![CDATA[BBM]]></category>

		<guid isPermaLink="false">http://bluebandmedia.wordpress.com/?p=88</guid>
		<description><![CDATA[hey..everyone..
sorry for the very long absence from blogging. Since April, I have been on the road with desiFEST and executing in Montreal, Vancouver and finally in Toronto on May 31st. While that adventure was going full force, BlueBand Media has also been very active with new accounts, new office, new staff .. so, it been [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>hey..everyone..</p>
<p>sorry for the very long absence from blogging. Since April, I have been on the road with desiFEST and executing in Montreal, Vancouver and finally in Toronto on May 31st. While that adventure was going full force, BlueBand Media has also been very active with new accounts, new office, new staff .. so, it been a fun and crazy few months.</p>
<p>I am sitting in our new downtown office and happy to back sharing my thoughts, ideas and interests via this blog. You will also soon see a few of our team members also contribute their thoughts and ideas on the state of digital marketing in Toronto and the role BBM is playing to enhance the industry.</p>
<p>For today&#8217;s thoughts.<br />
I heard Obama say, &#8220;this country is about ordinary people doing extraordinary things.&#8221; I got me think about BBM, myself and the group that works with we. To be a start up (2 yrs old) and already achieving the kind of success we have seen in the last 2 years can only be attributed to our drive to be extraordinary. Each member of the team really focuses on the the best individually and collectively. This is a unique culture that can only exist with the right people. I am happy to say I am surrounded daily by passionate, detail focused, caring and extraodinary folks&#8230;.and it makes getting out of bed and getting to work very very exciting.</p>
<p>till next time&#8230;Sathish Bala</p>
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		<title>Google and Salesforce expand alliance against Microsoft</title>
		<link>http://bluebandmedia.wordpress.com/2008/04/15/google-and-salesforce-expand-alliance-against-microsoft/</link>
		<comments>http://bluebandmedia.wordpress.com/2008/04/15/google-and-salesforce-expand-alliance-against-microsoft/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 19:28:08 +0000</pubDate>
		<dc:creator>sathishbala</dc:creator>
		
		<category><![CDATA[BBM]]></category>

		<guid isPermaLink="false">http://bluebandmedia.wordpress.com/?p=86</guid>
		<description><![CDATA[I&#8217;ve been quite interested about this war on the web between mircosoft and google. If you noticed from my last post that Both google and mircosoft are both trying to dominate the world wide web. We&#8217;ll see who wins  
Google and Salesforce.com, two of Microsoft&#8217;s most conspicuous rivals, are expanding a 10-month-old collaboration in [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>I&#8217;ve been quite interested about this war on the web between mircosoft and google. If you noticed from my last post that Both google and mircosoft are both trying to dominate the world wide web. We&#8217;ll see who wins <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Google and Salesforce.com, two of Microsoft&#8217;s most conspicuous rivals, are expanding a 10-month-old collaboration in an effort to accelerate their sales of customer management and office software to businesses.</p>
<p>The two companies were to announce Monday that they had integrated Salesforce&#8217;s customer relationship management software and Google&#8217;s suite of office productivity applications, which includes e-mail, word processing and spreadsheet programs, into a single software package.</p>
<p>Like most of the software the two companies create, the package will not require a download or installation, but rather will be delivered as a service over the Web.</p>
<p>The offering will compete with Microsoft&#8217;s customer relationship management software, which is integrated with its Office suite. The alliance could help Google, whose productivity programs are used largely by individuals, make inroads into businesses, where it is seeking to challenge Microsoft&#8217;s multibillion-dollar Office franchise.</p>
<p>Already customers of Google&#8217;s and Salesforce&#8217;s programs can use them side by side. But Dave Girouard, Google&#8217;s vice president and general manager, said the integrated offering would bring users new functions.</p>
<p>For example, users would able to keep track of e-mail sent to a customer right on that customer&#8217;s sales record, and a group of people collaborating on a sales account would be able to communicate by instant message with one another, he said.</p>
<p>&#8220;In the history of hosted software to date, applications could be like islands,&#8221; Girouard said. &#8220;They don&#8217;t really work together seamlessly. This is a first of its kind.&#8221;</p>
<p>Microsoft, which dominates the productivity software market but is a smaller player in customer relationship management software, or CRM, brushed aside concerns about competition from the Google-Salesforce alliance.</p>
<p>&#8220;Salesforce has belatedly recognized that it is important to link CRM apps to productivity tools,&#8221; said Brad Wilson, general manager for Microsoft&#8217;s customer relationship management unit. &#8220;It has been core to our product since we launched five years ago. It validates our strategy.&#8221;</p>
<p>Google and Salesforce, two of the most important proponents of the idea of delivering software as a service over the Web, have grown increasingly close over the past several months. &#8220;The enemy of my enemy is my friend, so that makes Google my best friend,&#8221; said Marc Benioff, chief executive of Salesforce.</p>
<p>When Google introduced its package of productivity applications in February 2007, Salesforce was one of the few large companies committed to using the software. In June, the two companies began integrating Google&#8217;s AdWords advertising technology into Salesforce, and in November, Salesforce joined OpenSocial, an alliance of companies then led by Google that was establishing standards for creating applications for social networks.</p>
<p>Salesforce for Google Apps, as the integrated product is called, will be available to Salesforce customers at no additional cost, starting Monday.</p>
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		<title>« Previous post
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April 11 2008
Microsoft Live Maps Drinks Google Maps’ Milkshake</title>
		<link>http://bluebandmedia.wordpress.com/2008/04/11/%c2%ab-previous-postnext-post-%c2%bbapril-11-2008microsoft-live-maps-drinks-google-maps%e2%80%99-milkshake/</link>
		<comments>http://bluebandmedia.wordpress.com/2008/04/11/%c2%ab-previous-postnext-post-%c2%bbapril-11-2008microsoft-live-maps-drinks-google-maps%e2%80%99-milkshake/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 20:43:22 +0000</pubDate>
		<dc:creator>sathishbala</dc:creator>
		
		<category><![CDATA[BBM]]></category>

		<guid isPermaLink="false">http://bluebandmedia.wordpress.com/?p=83</guid>
		<description><![CDATA[Last night, Microsoft pushed out a ton of new features to Windows Live Maps, including a face-lift to some of its 3-D cities (Las Vegas, Dallas, Denver and Phoenix), the ability to export your collections to GPS devices and GeoRSS feeds (which means I can make custom maps for my Dash GPS), support for 3D-map [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Last night, Microsoft pushed out a <a href="http://virtualearth.spaces.live.com/blog/cns%212BBC66E99FDCDB98%2114129.entry">ton of new features<img class="snap_preview_icon" style="border:0 none;max-height:2000px;max-width:2000px;min-width:0;min-height:0;font-style:normal;font-weight:normal;font-family:&quot;float:none;position:static;left:auto;top:auto;line-height:normal;background-image:url('http://i.ixnp.com/images/v3.25/theme/silver/palette.gif');background-color:transparent;visibility:visible;width:14px;height:12px;background-position:-944px 0;background-repeat:no-repeat;text-decoration:none;vertical-align:top;display:inline;margin:0 !important;padding:1px 0 0;" src="http://i.ixnp.com/images/v3.25/t.gif" alt="" /></a> to <a href="http://home.live.com/">Windows Live Maps<img class="snap_preview_icon" style="border:0 none;max-height:2000px;max-width:2000px;min-width:0;min-height:0;font-style:normal;font-weight:normal;font-family:&quot;float:none;position:static;left:auto;top:auto;line-height:normal;background-image:url('http://i.ixnp.com/images/v3.25/theme/silver/palette.gif');background-color:transparent;visibility:visible;width:14px;height:12px;background-position:-944px 0;background-repeat:no-repeat;text-decoration:none;vertical-align:top;display:inline;margin:0 !important;padding:1px 0 0;" src="http://i.ixnp.com/images/v3.25/t.gif" alt="" /></a>, including a face-lift to some of its <a href="http://www.techcrunch.com/2007/05/28/microsoft-live-takes-new-york-3d/">3-D cities</a> (Las Vegas, Dallas, Denver and Phoenix), the ability to export your collections to GPS devices and GeoRSS feeds (which means I can make custom maps for <a href="http://www.techcrunch.com/2008/03/26/riding-up-the-hudson-with-a-dash-gps-on-my-dash/">my Dash GPS</a>), support for 3D-map video tours, better directions and traffic information, and also <a href="http://maps.live.com/OneClickDirections.aspx?rtp=%7Epos.40.715374_-74.008914_125%20Chambers%20St,%20New%20York,%20NY%2010007_Bond%20Hotel_%28212%29%20566-6910_e_YN618x10549200&amp;rsd=40.7412904500961_-74.0091097354889_ASNeBSAOAAAAEU%2bYAMQDAAA%3d_the%20north%20%28via%20SR-9A%20/%2011th%20Ave%20S%20/%20Joe%20Dimaggio%20Hwy%20/%20West%20Side%20Hwy%29%7E40.6099212169647_-74.1543191671371_ASNeBSAOAAAAEk%2bYABMBAAA%3d_the%20south%20%28via%20SR-440%20/%20Martin%20Luther%20King%20Expy%20N%20/%20Willowbrook%20Expy%20/%20Willowbrook%20Pkwy%29%7E40.5837911367416_-73.9849296212196_ASNeBSAOAAAAHE%2bYAB0CAAA%3d_the%20east%20%28via%20Belt%20Pkwy%20W%20/%20Leif%20Ericson%20Dr%20/%20Pow/Mia%20Memorial%20Pkwy%20/%20Shore%20Pkwy%29%7E40.7037395238876_-74.1448000073433_ASNeBSAOAAAAEE%2bYAF8DAAA%3d_the%20west%20%28via%20I-78%20E%20/%20New%20Jersey%20Tpke%20Ext%20E%29&amp;rtv=4&amp;FORM=LLDP">one-click directions<img class="snap_preview_icon" style="border:0 none;max-height:2000px;max-width:2000px;min-width:0;min-height:0;font-style:normal;font-weight:normal;font-family:&quot;float:none;position:static;left:auto;top:auto;line-height:normal;background-image:url('http://i.ixnp.com/images/v3.25/theme/silver/palette.gif');background-color:transparent;visibility:visible;width:14px;height:12px;background-position:-944px 0;background-repeat:no-repeat;text-decoration:none;vertical-align:top;display:inline;margin:0 !important;padding:1px 0 0;" src="http://i.ixnp.com/images/v3.25/t.gif" alt="" /></a> that change the route on a map based on what direction you are coming from.</p>
<p>But there was one feature that really caught my eye.  You can now import <a href="http://www.techcrunch.com/2008/04/11/microsoft-live-maps-drinks-google-maps-milkshake/%3Ca%20href=">KML files</a> into Live Maps.  KML stands for <a href="http://en.wikipedia.org/wiki/Keyhole_Markup_Language">Keyhole Markup Language<img class="snap_preview_icon" style="border:0 none;max-height:2000px;max-width:2000px;min-width:0;min-height:0;font-style:normal;font-weight:normal;font-family:&quot;float:none;position:static;left:auto;top:auto;line-height:normal;background-image:url('http://i.ixnp.com/images/v3.25/theme/silver/palette.gif');background-color:transparent;visibility:visible;width:14px;height:12px;background-position:-944px 0;background-repeat:no-repeat;text-decoration:none;vertical-align:top;display:inline;margin:0 !important;padding:1px 0 0;" src="http://i.ixnp.com/images/v3.25/t.gif" alt="" /></a>, and it was invented by Keyhole, the acquired startup behind Google Earth that is now part of Google. KML has become a standard for describing maps hosted on the Web.</p>
<p>What this means, though, is that Live Maps can now drink Google’s milkshake. Because all the customized maps that people have made and share on Google Maps can be grabbed as a KML file. So now Microsoft can benefit from all that work done by Google Map users by simply slurping all of those maps into Live Maps.</p>
<p>Of course, this is a two-way street, since any customized map on Live Maps or in Microsoft’s Virtual Earth can now also be exported as a KML file. Google can take out its straw and slurp right back from the Live Maps glass. The difference is that Google’s glass is a lot more full and is more yummy because so many more people have created customized Google Maps than customized Live Maps.</p>
<p>So right about now, Microsoft is wielding an old wooden bowling pin, wiping its chin, and ranting, “I drink it up!”
<a href='http://bluebandmedia.wordpress.com/2008/04/11/%c2%ab-previous-postnext-post-%c2%bbapril-11-2008microsoft-live-maps-drinks-google-maps%e2%80%99-milkshake/live-map-camping-small/' title='live-map-camping-small'><img src="http://bluebandmedia.files.wordpress.com/2008/04/live-map-camping-small.png?w=128&h=80" width="128" height="80" class="attachment-thumbnail" alt="" /></a>
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